Ferrari F1 Team Name to be Changed to Scuderia Ferrari HP

On April 24, 2024, two of the most iconic brands on the planet, Ferrari and Hewlett Packard, announced a historic partnership, that will see the latter as an official title sponsor for the Scuderia Ferrari F1 team. As a result, the HP logo will grace the iconic Ferrari F1 cars starting from the upcoming Miami Grand Prix, which is scheduled to take place between 3-5 May 2024. After this landmark collaboration, the sport’s most successful team will compete under a new name – Scuderia Ferrari HP. 

Despite securing only 2 victories in the last 2 seasons, the Marnello-based outfit has emerged as a headline-maker this season. On February 1, the scarlet-red team shocked the F1 world with one of the most sensation driver’s switches in history; 7-time champion Lewis Hamilton signed a multi-year deal with the team. Considering the upward trajectory and progress over the past 1.5 years, the team is best poised to challenge the reigning champions Red Bull for the upcoming season. 

What is the Significance of Ferrari F1’s partnership with HP?

The monumental partnership of two iconic global brands is all set to transform the racing division of Ferrari, which includes Scuderia Ferrari HP, Scuderia Ferrari ESport Team, Ferrari ESports series, along with the Ferrari F1 academy cars. 

As part of the agreement, the team will integrate HP’s top-tier services and products, including devices, computers, printing technology, and conferencing technology. This will enable the Prancing Horse racing teams to intensify the training, development, and strategy-making processes both, during racing and within the team facilities. 

“With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”  – Enrique Lores, CEO, HP Inc.

Additionally, both companies are trying to capitalize on each others’ legacy and huge customer base, which should work fine, particularly in HP’s favor. The HP logo on a beautiful scarlet red Ferrari F1 car holds significance, something that might prove fruitful for the future. Also, the two will closely work to launch educational programs within the teams and communities, to promote technology and bring positive change on a global scale. 

When is the Launch Date for the Scuderia Ferrari HP Livery?

Following this announcement, the two legendary teams are supposed to organize a meet ahead of the Miami Grand Prix to unveil a special Scuderia Ferrari F1 livery. According to the official press release, Ferrari CEO, Benedetto Vigna, Ferrari team principal Fred Vasseur, HP CEO Enrique Lores, and both Ferrari drivers Carlos Sainz, and Charles Leclerc will be present at the event. 

FAQs

1. How many F1 drivers titles have Scuderia Ferrari won?

Scuderia Ferrari F1 team has won 15 drivers championship and 16 constructors championship, the highest in the history of the sport. 

2. Who will be the Ferrari F1 drivers for the 2025 season? 

Seven-time F1 world champion Lewis Hamilton and Charles Leclerc will be Ferrari drivers for the 2025 Formula 1 season. 

3. Who was the last Scuderia Ferrari F1 world champion?

Finnish driver Kimi Räikkönen won the last F1 world championship for Scuderia Ferrari in 2007, beating Mclaren’s Lewis Hamilton by a single point. 

4. Who are the top Ferrari F1 sponsors in 2024?

Apart from the newly announced title sponsor HP, Scuderia Ferrari has over 35 sponsors, including Shell, Santander, Puma, Richard Mille, AWS, HCL Software, Ray-Ban, and more. 

Final Word

Whether this partnership will propel the team to fight for the F1 championship next year or not, we are not sure, but the groundbreaking inclusion of the technology giant HP will undoubtedly boost the team’s morale, both from a financial and motivational point of view. With Lewis Hamilton set to join forces next year, it will be an exciting battle to watch.